Marketing

WhatsApp Marketing for Salons: A Playbook

The exact WhatsApp campaigns and templates the best-performing salons on HairNovi run — with open rates and revenue attribution.

10 Jun 2026 · 7 min read

WhatsApp is now the highest-ROI channel for salon marketing in India — 90%+ open rates and near-instant read times. But not every message deserves to be sent.

Four templates that work

Birthday: a genuine wish + a 15% off code that expires in seven days. Winback: 'we miss you' + a personal service they last had. Referral: a code they can share with two friends. Review: sent 2 hours after checkout with a one-tap Google review link.